Apr 2, 2012

Kiehl’s apothecary: Chadstone David Jones counter gets Human Statue Bodyart promotion




The Kiehl’s apothecary health and beauty counter at Melbourne's Chadstone Shopping Centre is the latest Australian apothecary outlet to get a Human Statue Bodyart promotional living model.

In case you didn't know Kiehl’s was founded as an apothecary in New York’s East Village neighborhood over 160 years ago, and they have been expanding the luxury franchise outlets around Australia over the past number of years.

Ingredients are the single most important component their their products and they have always proudly displayed theirs.

Ingredients are not chosen on their aesthetic merit – only formulas with ingredients that are truly beneficial to the skin are selected. They select many naturally derived ingredients for use in the formulations, and they are committed to utilizing only the most gentle and efficacious formulas for maximum benefit and results.

Kiehl's is a very community and philanthropic minded company. Giving is the embodiment of "The Mission of Kiehl’s". Written over 30 years ago by Kiehl’s founding family, their Mission clearly stated their belief in the importance of giving back to the communities in which they serve customers every day.

For the Holiday season 2010, in stores in Australia only, Kiehl’s was pleased to announce a collaboration with one of the foremost recognized Australian iconic artists, Ken Done who is using his creative genius to help children in need around the world. With the shared vision to help to create safer, stronger local communities for children, the Kiehl’s and DONE partnership raised awareness and funds through the sale of a Limited Edition Crème de Corps Holiday Collection, comprised of a three-product offering. Each product in the collection featured the artwork of ‘Postcard June’ (2007, acrylic on canvas, 91 x 122cm). 100% of Kiehl’s net profits from the sale of each product in Australia were donated to UNICEF, the United Nations Children's Fund, the world’s leading advocate for children. 

In Australia Kiehl’s continue to partner with leading charity, Red Kite. Every month they collect money to support children in need and organize shop for a cause events.

Kiehl's elected to use a Human Statue Bodyart model and campaign to help boost awareness of their Chadstone, Melbourne store display. The statue campaign was effective as it helped attract shoppers, extra walk through traffic at the shopping centre, as well as become a topic of conversation in the Australian beauty industry.

Kiehl's continues to innovate in an ultra impressive fashion - be it with products, services, or out of the box media and marketing campaigns.

Websites

Kiehl’s (Australia)

Human Statue Bodyart

David Jones

Human Statue Bodyart Flickr

Eva Rinaldi Photography Flickr