May 29, 2011
May 26, 2011
Eyeballs Eyewear window demonstration
Eyeballs Eyewear is Sydney’s leading independent retailer in designer optical eyewear and sunglasses. Established for over 16 years in Paddington, providing quality primary eye-care and the absolute latest in fashion eyewear. We offer the most extensive high-quality frame collections, with trained friendly staff to help you select the perfect eyewear.
Eyeballs offers Australia’s hottest and most exclusive Eyewear collections. Brands such as Chrome Hearts, Chanel, Dita, Tom Ford, Dsquared, Ray Ban, Persol, Alain Mikli, Jono Hennessy, Marc Jacobs, Maui Jim, Mykita, Gucci, Dolce & Gabbana and YSL.
The store is centrally located on fashionable Oxford street in Paddington, near the corner of boutique William Street. We provide a complete package for your vision and the health of your eyes. Along with the careful fitting of prescription Optical glasses and Contact lenses, we provide our customers with the most fashionable eyewear, combining them with up-to-the-minute lens technology.
The store is centrally located on fashionable Oxford street in Paddington, near the corner of boutique William Street. We provide a complete package for your vision and the health of your eyes. Along with the careful fitting of prescription Optical glasses and Contact lenses, we provide our customers with the most fashionable eyewear, combining them with up-to-the-minute lens technology.
The team at Eyeballs Eyewear are highly committed to maintaining quality service, providing customers with full explanations of treatment options; including spectacles, contact lenses, surgery and laser treatment. A full service Lens laboratory is on the premises to ensure fast and efficient service, using the highest quality lens materials. These include the latest and thinnest Easy-adapt Multifocals, Polarized sunglasses and Computer/Office lenses. We also make sure all coatings and tints are done to the highest industry standards, so you and your glasses always look their best!! 
Short+Sweet
Each year, we gather emerging and established actors, writers and directors to present seasons of the best local and international ten-minute plays in Sydney (Newtown Theatre, Seymour Centre), Melbourne (Arts Centre) and Singapore (Esplanade, Arts House, NAFA). In 2007 the first Regional S+S was held in the Central Coast, and a Community version in the Dandenongs in Melbourne.
In 2007 the Short+Sweet Theatre Awards Night at the Arts Centre in Melbourne was videotaped by the Movie Network and aired on the Movie Extra channel in March. The ten plays of the final were shown, two at a time, as five 30 minute episodes with hosting by Josh Lawson and featuring commentary by Alex Dimitriades, Pia Miranda and Suzi Porter amongst others. Similarly, the Sydney festival was videotaped this year.
But the Short+Sweet Theatre family has many more members than just the main festival!
Fast+Fresh Theatre is the youth version of Short+Sweet Theatre, and started in Sydney in 2005 under the direction of Neil Gooding at the Parramatta Riverside Theatre, and has been going strong since then.
In 2007 the first Melbourne Fast+Fresh Theatre was presented at St Martin’s Youth Theatre and the Fairfax Theatre (Arts Centre) in May under the guidance of Festival Director Miki Oikawa. The first regional Fast+Fresh Theatre was held in Geelong this year.
Shorter+Sweeter Theatre - the ‘Best Of’ touring version of Short+Sweet Theatre - the program was successfully presented at Long Paddock and accepted for a three month five-state regional Australian Tour which took place in the first half of 2008.
The first truly international S+S festival was presented in Singapore. The inaugural two week festival was at held in April/May 2007 at the NAFA Black Box with the Awards Night at the Esplanade Theatres by the Bay. Alex Broun traveled to Singapore as Artistic Director to guide the local crew in their first season.
With the addition of Singapore Short+Sweet Theatre has become, to the best of our knowledge, the first ‘trans-national’ Theatre Festival in the world, and will followed by Malaysia in August this year. Our plans for world domination (ten minutes at a time) continue apace with NZ, the UK and USA.
The first Short+Sweet Song was held at NIDA in 2007 to present 10 minute musicals. It was back again this year at the Seymour Centre under the direction of Michael Huxley.
Short+Sweet Dance is an opportunity for established and emerging choreographers & dancers to combine their creative talents to present 10 minute dance works. The first festival was held in 2007 under the direction of Olivia Ansell.
But wait… there’s more! Here are a few new additions to the family…
With Shorter+Sweeter Kids we’re creating a show that will consist of 10-minute-or-less plays for children. In fact, we’re really creating two shows: one aimed at 4-8 year olds, and one aimed at 8-12 year olds.
The Short+Sweet Theatre One-Act Festival is our experiment with a festival of longer plays: minimum of 20 to maximum of 30 minutes. This festival will be staged in Sydney (at Newtown Theatre) from July 21 to August 16, 2008.
In 2008 Short+Sweet Theatre launched itself into the realm of cabaret by staging Short+Sweet Cabaret at The Butterfly Club. To accommodate the festival’s growth it is moving to Chapel off Chapel in November 2009.
May 20, 2011
IGT gets to the point
Gold Fever Human Statue Bodyart
SYDNEY, NSW - IGT announces it now has a new module -for its Systems solution - called Xtra Credit™, which delivers additional playing time for players and enables venues to reduce their liability held in unredeemed reward points. Approved in NSW, Xtra Credit™ is now differentiating the gaming experience in six NSW clubs, including Western Suburbs League Club Campbelltown, Merrylands RSL, Club Five Dock, Ryde Eastwood Leagues and Blacktown Workers Club.
Working in conjunction with IGT's Advantage Club, Xtra Credit™ enables venues to create a personalised incentive program for players that rewards loyalty and allows players to convert their points on the machine. These are used as extra credits for more game play and longer entertainment. IGT's Xtra Credit™ is fully portable between any manufacturer's machines and across all games and denominations. Players can stop and start redeeming points at any time; additionally, any winnings earned from playing in Xtra Credit™ mode go to the game's credit meter and can be cashed out.
Michael Cheers, IGT Systems sales manager commented: "From a player's perspective, Xtra Credit offers greater customer satisfaction, as they have the power to control how, when and where their reward points are used. Xtra Credit benefits venues by reducing loyalty point liability, administration and marketing costs, and increasing carded play, as well as providing access to information improve service to meet members' needs."
"One additional feature is that this also includes a voluntary pre-commitment solution which forward-thinking venues can offer to members," Cheers added.
May 17, 2011
Pirates of the Caribbean 4; Aussie gold rush, by Eva Rinaldi - 16th May 2011
Geoffrey Rush
Geoffrey Rush
Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.
And not only that, legendary Australian actor, Geoffrey Rush joins in the fun.
Johnny Depp and action adventure / fantasy genre fans are fired up about this tale of adventure, with the tried and true formula of good VS evil, on the high seas.
The charismatic and talented Depp has promised to keep up 'Pirates Of The Caribbean' appearances as long as people want him to.
Depp appears as the lovable Captain Jack Sparrow for the fourth time in new movie On Stranger Tides, which opens this week, premiering in Sydney tonight.
Seems the public just can't get enough of Captain Jack Sparrow, but this evening they had to settle for a supporting actor, namely Geoffrey Rush (Barbossa) and a swag of Australian celebrities in toe doing the red carpet thing.
It must be said that Rush was so giving of himself tonight to both news media and the fans at the Sydney premier.
Rush told our roving reporter on his decision to enter into the action adventure genre:
"It was all by freakish accident actually. I was looking at the action adventure thing back in the late 90's ... when I did Mystery Men which unfortunately no one saw. You know what I mean. It's a bit hit and miss, you can never tell. When we started the first Pirates we sort of had the Hollywood curse hanging over our heads. Hollywood hadn't made a commercially successful pirate film since 1951. I think it was only when the idea about turning into a ghoul by midnight that's when Jerry Bruckheimer said now we've really got something."
Bruckheimer revealed at last Thursday's UK press conference for Pirates: On Stranger Tides that the team are "starting a whole new set of adventures for Captain Jack Sparrow" and referred to the stand-alone fourth instalment as a series "reboot".
With the diplomacy of a man who knows his entire investment rests upon Johnny Depp's willingness to mug his way through another extended Keith Richards/Pepé le Pew impression, Bruckheimer was, not surprisingly, full of praise for the man behind Captain Jack:
"The trick was, of course, to get Johnny back, and thanks to his efforts working very hard with our screenwriters, he committed to do this. He's very difficult to convince of something, because he doesn't want to disappoint his fans."
Bruckheimer confirmed that without Depp's character, there would be no POTC spin-offs (despite Geoffrey Rush chipping in that he'd pay to see one about On Stranger Tides' scantily clad mermaids).
Bruckheimer told the press, "The only spin-off is with Jack Sparrow. It's his invention, it's his series. He's made it a success along with a lot of other talented people, so it's his to champion, and hopefully, carry on."
Quizzed when we could expect to see the fifth instalment, Bruckheimer was careful to give nothing away, saying, "I think it all depends on how the audience embraces this one. We love the movie. We had a blast making it, and if everybody enjoys it as much as we do, then hopefully, we'll get the whole team back together again and do another."
It appears POTC4's opening weekend in the UK will tell, then, though Depp's resounding "Yes" to a question from the press about whether he'd consider playing guitar on the next film's soundtrack could say something about how committed he may already be to part 5 of Pirates.
On the director Rush noted "There was a real opportunity to put new blood into this, when the trilogy was finished. Gore was wonderful of the first three films. He comes more from the rock n roll side, crazy comic book aficionado. If you've seen Rango you know. Rob Marshal comes from the opposite side of the same coin. He happens to come from a more musical film background, musical, the choreography background, sense of sharp storytelling, shaping of the film and sense of tempo and stuff was really spot on."
Voyaging back north to Cannes with the star of Pirates...
He spoke at the film’s press launch in Cannes, Depp said he would stick with the role for as long as it is popular with the public.
He said: "Really, ultimately and truly, these films are made for the people. It's the people who go and pay their hard-earned money to see these things. If the people get tired of it or something - that's when it stops, I think."
He went on to say that the series was not so much about the money: "When the process becomes impure - if the process becomes impure - if you're doing it for the wrong reasons - and I know everybody here is doing it for the right reasons - it's not all about the kerching kerching."
Depp then elaborated further: "Some people lose sight of the fact that it is the movie business. If a lot of money is spent on making a film then certainly whoever spends that money expects to make a return on it. But that's not the reason we dove into it. That’s not the reason we go in and made asses of ourselves. We do it for the people. So long as people want it, I’m there."
Australian Geoffrey Rush As Barbossa...
Rush doesn't have a staring role, but he certainly gets decent time to show off his talent in the role of Barbossa.
Despite the non major role for Rush, national and international media have largely been keen to get Rush's view on the film.
It was put to Rush that Barbossa and Captain Jack Sparrow had quite a bit of conflict...
"Yes, one of the underlying story-telling motifs of all four ’Pirates’ films, right back to the first film, is that ongoing conflict – over the ownership of the Pearl. I think there’s a line in one of the films where Jack says "the Pearl means freedom." I think that’s the essence of being a Pirate, that you’re away from land-locked Europe, you’re not apart of a society, you’re apart of the brotherhood of the sea. Your ship is yours, it’s your sense of identity. So when you approach the wheel that’s what you own.".
Rush tells why he came back to do yet another Pirates movie...
"I have to thank Johnny Depp because I think in the development of the screen play, he wanted to keep the Barbossa and Sparrow relationship like an old married couple, constantly bickering. It goes back to the first film, the ownership of the Pearl is at the heart of that conflict. I think it was only on this film that we started to talk about the Black Pearl as a sort of shared girlfriend, I think that kind of made that plotline a little bit more interesting than talking about a boat. Over the four films they’ve kept shape-shifting my character which is fun. In the first film I start as the outright villain spat out of the mouth of hell. Then in two and three he became more of a diplomat, and I think now he’s really landed on his feet, or foot (laughs). Barbossa’s vain and arrogant and pompous enough to think that he actually does belong in the court, and that gave me a terrific new set of variables to play with which was a lot of fun."
Johnny Depp 'Sponged' From Keith Richards...
Johnny Depp has said he "sponged" off Keith Richards to help create his Pirates Of The Caribbean character. The actor, who plays Captain Jack Sparrow in the long-running Disney franchise, famously used a combination of The Rolling Stones' guitarist and cartoon skunk Pepe Le Pew as the prime inspiration for Captain Jack Sparrow.
In downtown London for the premiere of the new film On Stranger Tides (May 12), Depp explained how he was initially nervous of Richards' reaction.
He said: "It was very strange initially you know when the character's main ingredients came up. I was a little worried at what Keith Richards was gonna think. I didn't fear Pepe Le Pew but I was a little worried about Keith. Because for a good portion of the time I was spending with him, I was sponging as much of him as I possibly could for the character. And when he found out what I’d been doing, it could've gone either way, but he was very nice about it, like 'I had no idea mate!' He was very sweet about it."
Richards has gone on to appear in the Pirates movies himself, joining the cast as Sparrow's father, Captain Teague. He reprises the role in the new film.
Depp expressed his delight, saying: "To be able to then bring him into the fold and bring him into the film and do scenes with him was amazing. It's one of those things you know has been seared into your brain and will never leave. It's one of those moments: "I'm really lucky to be here at this moment, and I'm really lucky that I'm aware that I'm lucky."
Storyline...
Captain Jack Sparrow (Depp) crosses paths with a woman from his past (Cruz), and he's not sure if it's love -- or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn't know who to fear more: Blackbeard or the woman from his past. Written by Walt Disney Pictures.
Eva Rinaldi
Geoffrey Rush
Websites
Pirates Of The Caribbean: On Stranger Tides
http://disney.go.com/pirates
Disney
http://disney.go.com/
Event Cinemas
http://www.eventcinemas.com.au/
Eva Rinaldi Photography
http://www.evarinaldi.com/
Eva Rinaldi Flickr
http://www.flickr.com/evarinaldiphotography
May 14, 2011
Real taste zero sugar
Bodypaint by Eva Rinaldi
“Real taste zero sugar” is the slogan printed on the bottle of Coca-Cola Zero, a Classic-like taste cola with zero-calorie newly launched in mainland China. With black packaging, the visual identity of Coke Zero retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way, a personality more appealing to its target audience of young men.
The new product Coke Zero was first sold in convenience stores in Guangzhou in early January 2008, and now it is available in all retail outlets in Guangzhou, Shenzhen, Dongguan, and Zhuhai, four major cities across Guangdong province. “Coca-Cola Zero is a new member of our product portfolio of more than 50 beverages launched in China. It is not only the company’s first important new product launch in 2008, but also the most successful product innovation in the past few years. With special features of Coke Classic-like taste and zero sugar, Coke Zero is certainly set to create a new wave in the beverage market of China, especially in the sugar-free sector.
By the end of March, Coke Zero has entered into the retail channels of more Metropolitan areas such as Shanghai and Beijing, with small-scale tentative promotional activities along the way. One thing can be sure is that as temperature is getting higher, so is the intensity of the marketing campaign of Coke Zero across China. The only message that Coca-Cola has been trying to communicate in the marketing campaign is quite simple: great original Coke flavor zero sugar, which features in the advertising and on the packaging.
The message would make Coke Zero more appealing to young male consumers¡ªthe target audience of the product and major drinkers of carbonated beverages, who have become more calorie-conscious with age but still want more flavor than most diet colas.
Coke Zero isn’t the first sugar-free cola launched in mainland China in Coke family. Diet Coke has been available in the grocery stores across China for nearly a decade. With features more attractive to young women who care about their body lines and calorie-conscious mature adults, Diet Coke is the third best selling soft drink brand in the world, but in China it is not even close to where it is in the global market, mainly due to the relatively low recognition of the healthy image of sugar-free concept among Chinese consumers compared to consumers in the developed countries, and lack of effective marketing of Diet Coke.
Therefore after almost ten years Diet Coke hasn’t been able to make a breakthrough among young cola drinkers, and remained a marginal player in Chinese soft drink market. Having said that, the awareness of sugar-free and low-calorie alternative has been growing rapidly among Chinese consumers in the past decade, which prepared the stage for the big-time launch of Coke Zero today in China.
Coca-Cola Zero made its nation wide debut in the U.S. in June 2005, and it is the third major Coke brand after Coke Classic and Diet Coke, and the second sugar-free Coke. Over the past three years, Coke Zero, supported by an extensive marketing campaign, has successfully penetrated into more than 50 countries and regions around the world, and achieved homeruns almost instantly in most of those markets, which haven’t been seen for quite some time after a long list of attempts by Coca-Cola.
It was reported that Coca-Cola Zero was the most successful new food and beverage launch in some of those markets, and reignited the whole cola category. Coke Zero was launched in Hong Kong in March last year, and received warm welcome by a broad range of local consumers. According to a survey made in September last year, the Coke Zero brand recognition estimated at 92% in Hong Kong. The successful launch of Coke Zero in Hong Kong also brought new lives into other Coca-Cola products in the category, and drove double-digit sales growth year-on-year in the cola sector.
Given that the carbonated beverage markets of the developed countries remained stagnant or in fact declining for quite some time due to its maturity, what Coke Zero has achieved so far is nothing but phenomenal.
The difference between Diet Coke and Coke Zero in market positioning is subtle. Diet Coke, with white and silver packaging and mild flavor, is liked more by women and mature adults who are more health-conscious and put calorie-free first. Coke Zero instead hits young male consumers right on with stronger, more Coke Classic-like flavor. The black packaging of Coke Zero connoted stronger, bolder flavor, and unique and cool personality.
Coke Zero was sweetened with a blend of aspartame and acesulfame potassium(ace-k) when it debuted in the U.S., and the blend of sweeteners could change in different countries. Coke Zero sold in China is sweetened with a blend of aspartame, acesulfame potassium(ace-k), and sucralose.
As always before any major new product introduction, Coca-Cola did an extensive in-depth market trend research before giving the launch of Coke Zero a green light in China. The timing of the launch and the early success of Coke Zero in China would demonstrate that the recognition of the healthy image of sugar-free is increasing fast, and those who live in the metropolitan areas are about ready to widely accept zero sugar products as the mainstreamers instead of marginal players. It took nearly two decades for Diet Coke to travel to China from the day it was born in the U.S., and the sales figure was lackluster after almost a decade.
It took only three years for Coke Zero to make its debut in the Chinese market since it was born, and it is almost a hit only after initial small-scale marketing. One of the reasons for the different fate of the two sugar-free Coke in China is that the difference between consumers of China and developed countries in the awareness levels of sugar-free concept is narrowing fast in the past decade.
There are reasons to believe that Coca-Cola will carry on the same extensive marketing campaign for Coke Zero in China as what it has done in other countries, and keep the same intensity and scale if not going even further. That would be the first ever marketing campaign for a product with sugar-free as the theme of the campaign, putting through mass media targeting general public in mainland China.
If that is the case, this marketing campaign could be the milestone in course of the popularization of sugar-free food and beverage alternative in China, and a big boost to the players in the sugar-free products industry.
Body Artist Eva Rinaldi is doing her bit for Humanity
Bodyart by Eva Rinaldi
Body Artist Eva Rinaldi is doing her bit for Humanity.
Eva Rinaldi decided to portray the 12 basic standards of living for a World Vision Calendar.
Eva Rinaldi decided to portray the 12 basic standards of living for a World Vision Calendar.
For the first time she used children as a human canvas.
“The theme of the calendar is to remind us how lucky we are-with clean water, food, housing and education” she said.
“ I chose to focus on the quality of life aspects that we take for granted.”
Ms Rinaldi said the calendar which took 3 months to complete, was a challenge.
The children certainly made it a worthwhile project.
She had to be patient, the children were fidgety and “laughed the whole time”. But it was never boring because the human canvas talks back at you” she said.
“ Being a single mother myself, I know how hard it is to raise a child on your own especially the people in poorer countries that don’t have the basic standards of living. I wanted to use my talent to get the message across.”
The calendar will be available in September/October from Newsagencies and will cost $17.00.
All proceeds will go to World Vision.
The Photo shoot of the body art will also be included in a segment on Saturday Disney on the Disney Channel 7 on the 17th of May 2008 at 8.15am.
I would also like to Thank the wonderful Photographers Rena Harvey and Mike Bridgett for the great Photography, a special Thank you to my body painting assistants Tony, Gabriella and Danielle.
I would like Thank all the wonderful models for making the pictures come to life, my son Joseph , Kayleb, Cheyenne, Mason, Macayla, Madsion, Jessy, Samuel and Lui for their great patience, and hard work. I know it was really ticklish.
Robin , Jack and all the crew from Saturday Disney the kids really enjoyed working with you.
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