IGT gets to the point

Gold Fever Human Statue Bodyart

SYDNEY, NSW -  IGT announces it now has a new module -for its Systems solution - called Xtra Credit^™, which delivers additional playing time for players and enables venues to reduce their liability held in unredeemed reward points.  Approved in NSW, Xtra Credit^™ is now differentiating the gaming experience in six NSW clubs, including Western Suburbs League Club Campbelltown, Merrylands RSL, Club Five Dock, Ryde Eastwood Leagues and Blacktown Workers Club.

Working in conjunction with IGT's Advantage Club, Xtra Credit^™ enables venues to create a personalised incentive program for players that rewards loyalty and allows players to convert their points on the machine. These are used as extra credits for more game play and longer entertainment.  IGT's Xtra Credit^™ is fully portable between any manufacturer's machines and across all games and denominations.  Players can stop and start redeeming points at any time; additionally, any winnings earned from playing in Xtra Credit^™ mode go to the game's credit meter and can be cashed out. 

Michael Cheers, IGT Systems sales manager commented: "From a player's perspective, Xtra Credit offers greater customer satisfaction, as they have the power to control how, when and where their reward points are used.  Xtra Credit benefits venues by reducing loyalty point liability, administration and marketing costs, and increasing carded play, as well as providing access to information improve service to meet members' needs." 

"One additional feature is that this also includes a voluntary pre-commitment solution which forward-thinking venues can offer to members," Cheers added. 

http://www.humanstatuebodyart.com.au/

 

Pirates of the Caribbean 4; Aussie gold rush, by Eva Rinaldi - 16th May 2011

Geoffrey Rush

Geoffrey Rush

Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.

And not only that, legendary Australian actor, Geoffrey Rush joins in the fun.

Johnny Depp and action adventure / fantasy genre fans are fired up about this tale of adventure, with the tried and true formula of good VS evil, on the high seas.

The charismatic and talented Depp has promised to keep up 'Pirates Of The Caribbean' appearances as long as people want him to.

Depp appears as the lovable Captain Jack Sparrow for the fourth time in new movie On Stranger Tides, which opens this week, premiering in Sydney tonight.

Seems the public just can't get enough of Captain Jack Sparrow, but this evening they had to settle for a supporting actor, namely Geoffrey Rush (Barbossa) and a swag of Australian celebrities in toe doing the red carpet thing.

It must be said that Rush was so giving of himself tonight to both news media and the fans at the Sydney premier.

Rush told our roving reporter on his decision to enter into the action adventure genre:

"It was all by freakish accident actually.  I was looking at the action adventure thing back in the late 90's ... when I did Mystery Men which unfortunately no one saw. You know what I mean. It's a bit hit and miss, you can never tell. When we started the first Pirates we sort of had the Hollywood curse hanging over our heads. Hollywood hadn't made a commercially successful pirate film since 1951. I think it was only when the idea about turning into a ghoul by midnight that's when Jerry Bruckheimer said now we've really got something."

Bruckheimer revealed at last Thursday's UK press conference for Pirates: On Stranger Tides that the team are "starting a whole new set of adventures for Captain Jack Sparrow" and referred to the stand-alone fourth instalment as a series "reboot".

With the diplomacy of a man who knows his entire investment rests upon Johnny Depp's willingness to mug his way through another extended Keith Richards/Pepé le Pew impression, Bruckheimer was, not surprisingly, full of praise for the man behind Captain Jack:

"The trick was, of course, to get Johnny back, and thanks to his efforts working very hard with our screenwriters, he committed to do this. He's very difficult to convince of something, because he doesn't want to disappoint his fans."

Bruckheimer confirmed that without Depp's character, there would be no POTC spin-offs (despite Geoffrey Rush chipping in that he'd pay to see one about On Stranger Tides' scantily clad mermaids).

Bruckheimer told the press, "The only spin-off is with Jack Sparrow. It's his invention, it's his series. He's made it a success along with a lot of other talented people, so it's his to champion, and hopefully, carry on."

Quizzed when we could expect to see the fifth instalment, Bruckheimer was careful to give nothing away, saying, "I think it all depends on how the audience embraces this one. We love the movie. We had a blast making it, and if everybody enjoys it as much as we do, then hopefully, we'll get the whole team back together again and do another."

It appears POTC4's opening weekend in the UK will tell, then, though Depp's resounding "Yes" to a question from the press about whether he'd consider playing guitar on the next film's soundtrack could say something about how committed he may already be to part 5 of Pirates.

On the director Rush noted "There was a real opportunity to put new blood into this, when the trilogy was finished. Gore was wonderful of the first three films. He comes more from the rock n roll side, crazy comic book aficionado. If you've seen Rango you know. Rob Marshal comes from the opposite side of the same coin. He happens to come from a more musical film background, musical, the choreography background, sense of sharp storytelling, shaping of the film and sense of tempo and stuff was really spot on."

Voyaging back north to Cannes with the star of Pirates...

He spoke at the film’s press launch in Cannes, Depp said he would stick with the role for as long as it is popular with the public.

He said: "Really, ultimately and truly, these films are made for the people. It's the people who go and pay their hard-earned money to see these things. If the people get tired of it or something - that's when it stops, I think."

He went on to say that the series was not so much about the money: "When the process becomes impure - if the process becomes impure - if you're doing it for the wrong reasons - and I know everybody here is doing it for the right reasons - it's not all about the kerching kerching."

Depp then elaborated further: "Some people lose sight of the fact that it is the movie business. If a lot of money is spent on making a film then certainly whoever spends that money expects to make a return on it. But that's not the reason we dove into it. That’s not the reason we go in and made asses of ourselves. We do it for the people. So long as people want it, I’m there."

Australian Geoffrey Rush As Barbossa...

Rush doesn't have a staring role, but he certainly gets decent time to show off his talent in the role of Barbossa.

Despite the non major role for Rush, national and international media have largely been keen to get Rush's view on the film.

It was put to Rush that Barbossa and Captain Jack Sparrow had quite a bit of conflict...

"Yes, one of the underlying story-telling motifs of all four ’Pirates’ films, right back to the first film, is that ongoing conflict – over the ownership of the Pearl. I think there’s a line in one of the films where Jack says "the Pearl means freedom." I think that’s the essence of being a Pirate, that you’re away from land-locked Europe, you’re not apart of a society, you’re apart of the brotherhood of the sea. Your ship is yours, it’s your sense of identity. So when you approach the wheel that’s what you own.".

Rush tells why he came back to do yet another Pirates movie...

"I have to thank Johnny Depp because I think in the development of the screen play, he wanted to keep the Barbossa and Sparrow relationship like an old married couple, constantly bickering. It goes back to the first film, the ownership of the Pearl is at the heart of that conflict. I think it was only on this film that we started to talk about the Black Pearl as a sort of shared girlfriend, I think that kind of made that plotline a little bit more interesting than talking about a boat. Over the four films they’ve kept shape-shifting my character which is fun. In the first film I start as the outright villain spat out of the mouth of hell. Then in two and three he became more of a diplomat, and I think now he’s really landed on his feet, or foot (laughs). Barbossa’s vain and arrogant and pompous enough to think that he actually does belong in the court, and that gave me a terrific new set of variables to play with which was a lot of fun."

Johnny Depp 'Sponged' From Keith Richards...

Johnny Depp has said he "sponged" off Keith Richards to help create his Pirates Of The Caribbean character. The actor, who plays Captain Jack Sparrow in the long-running Disney franchise, famously used a combination of The Rolling Stones' guitarist and cartoon skunk Pepe Le Pew as the prime inspiration for Captain Jack Sparrow.

In downtown London for the premiere of the new film On Stranger Tides (May 12), Depp explained how he was initially nervous of Richards' reaction.

He said: "It was very strange initially you know when the character's main ingredients came up. I was a little worried at what Keith Richards was gonna think. I didn't fear Pepe Le Pew but I was a little worried about Keith. Because for a good portion of the time I was spending with him, I was sponging as much of him as I possibly could for the character. And when he found out what I’d been doing, it could've gone either way, but he was very nice about it, like 'I had no idea mate!' He was very sweet about it."

Richards has gone on to appear in the Pirates movies himself, joining the cast as Sparrow's father, Captain Teague. He reprises the role in the new film.

Depp expressed his delight, saying: "To be able to then bring him into the fold and bring him into the film and do scenes with him was amazing. It's one of those things you know has been seared into your brain and will never leave. It's one of those moments: "I'm really lucky to be here at this moment, and I'm really lucky that I'm aware that I'm lucky."

Storyline...

Captain Jack Sparrow (Depp) crosses paths with a woman from his past (Cruz), and he's not sure if it's love -- or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn't know who to fear more: Blackbeard or the woman from his past. Written by Walt Disney Pictures.

Eva Rinaldi

Geoffrey Rush

Websites

Pirates Of The Caribbean: On Stranger Tides
http://disney.go.com/pirates

Disney
http://disney.go.com/

Event Cinemas
http://www.eventcinemas.com.au/

Eva Rinaldi Photography
http://www.evarinaldi.com/

Eva Rinaldi Flickr

http://www.flickr.com/evarinaldiphotography

Real taste zero sugar

Bodypaint by Eva Rinaldi

“Real taste zero sugar” is the slogan printed on the bottle of Coca-Cola Zero, a Classic-like taste cola with zero-calorie newly launched in mainland China. With black packaging, the visual identity of Coke Zero retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way, a personality more appealing to its target audience of young men.

The new product Coke Zero was first sold in convenience stores in Guangzhou in early January 2008, and now it is available in all retail outlets in Guangzhou, Shenzhen, Dongguan, and Zhuhai, four major cities across Guangdong province. “Coca-Cola Zero is a new member of our product portfolio of more than 50 beverages launched in China. It is not only the company’s first important new product launch in 2008, but also the most successful product innovation in the past few years. With special features of Coke Classic-like taste and zero sugar, Coke Zero is certainly set to create a new wave in the beverage market of China, especially in the sugar-free sector.

By the end of March, Coke Zero has entered into the retail channels of more Metropolitan areas such as Shanghai and Beijing, with small-scale tentative promotional activities along the way. One thing can be sure is that as temperature is getting higher, so is the intensity of the marketing campaign of Coke Zero across China. The only message that Coca-Cola has been trying to communicate in the marketing campaign is quite simple: great original Coke flavor zero sugar, which features in the advertising and on the packaging.

The message would make Coke Zero more appealing to young male consumers¡ªthe target audience of the product and major drinkers of carbonated beverages, who have become more calorie-conscious with age but still want more flavor than most diet colas.

Coke Zero isn’t the first sugar-free cola launched in mainland China in Coke family. Diet Coke has been available in the grocery stores across China for nearly a decade. With features more attractive to young women who care about their body lines and calorie-conscious mature adults, Diet Coke is the third best selling soft drink brand in the world, but in China it is not even close to where it is in the global market, mainly due to the relatively low recognition of the healthy image of sugar-free concept among Chinese consumers compared to consumers in the developed countries, and lack of effective marketing of Diet Coke.

Therefore after almost ten years Diet Coke hasn’t been able to make a breakthrough among young cola drinkers, and remained a marginal player in Chinese soft drink market. Having said that, the awareness of sugar-free and low-calorie alternative has been growing rapidly among Chinese consumers in the past decade, which prepared the stage for the big-time launch of Coke Zero today in China.

Coca-Cola Zero made its nation wide debut in the U.S. in June 2005, and it is the third major Coke brand after Coke Classic and Diet Coke, and the second sugar-free Coke. Over the past three years, Coke Zero, supported by an extensive marketing campaign, has successfully penetrated into more than 50 countries and regions around the world, and achieved homeruns almost instantly in most of those markets, which haven’t been seen for quite some time after a long list of attempts by Coca-Cola.

It was reported that Coca-Cola Zero was the most successful new food and beverage launch in some of those markets, and reignited the whole cola category. Coke Zero was launched in Hong Kong in March last year, and received warm welcome by a broad range of local consumers. According to a survey made in September last year, the Coke Zero brand recognition estimated at 92% in Hong Kong. The successful launch of Coke Zero in Hong Kong also brought new lives into other Coca-Cola products in the category, and drove double-digit sales growth year-on-year in the cola sector.

Given that the carbonated beverage markets of the developed countries remained stagnant or in fact declining for quite some time due to its maturity, what Coke Zero has achieved so far is nothing but phenomenal.

The difference between Diet Coke and Coke Zero in market positioning is subtle. Diet Coke, with white and silver packaging and mild flavor, is liked more by women and mature adults who are  more health-conscious and put calorie-free first. Coke Zero instead hits young male consumers right on with stronger, more Coke Classic-like flavor. The black packaging of Coke Zero connoted stronger, bolder flavor, and unique and cool personality.

Coke Zero was sweetened with a blend of aspartame and acesulfame potassium(ace-k) when it debuted in the U.S., and the blend of sweeteners could change in different countries. Coke Zero sold in China is sweetened with a blend of aspartame, acesulfame potassium(ace-k), and sucralose.

As always before any major new product introduction, Coca-Cola did an extensive in-depth market trend research before giving the launch of Coke Zero a green light in China. The timing of the launch and the early success of Coke Zero in China would demonstrate that the recognition of the healthy image of sugar-free is increasing fast, and those who live in the metropolitan areas are about ready to widely accept zero sugar products as the mainstreamers instead of marginal players. It took nearly two decades for Diet Coke to travel to China from the day it was born in the U.S., and the sales figure was lackluster after almost a decade.

It took only three years for Coke Zero to make its debut in the Chinese market since it was born, and it is almost a hit only after initial small-scale marketing. One of the reasons for the different fate of the two sugar-free Coke in China is that the difference between consumers of China and developed countries in the awareness levels of sugar-free concept is narrowing fast in the past decade.

There are reasons to believe that Coca-Cola will carry on the same extensive marketing campaign for Coke Zero in China as what it has done in other countries, and keep the same intensity and scale if not going even further. That would be the first ever marketing campaign for a product with sugar-free as the theme of the campaign, putting through mass media targeting general public in mainland China.

If that is the case, this marketing campaign could be the milestone in course of the popularization of sugar-free food and beverage alternative in China, and a big boost to the players in the sugar-free products industry.

Body Artist Eva Rinaldi is doing her bit for Humanity

Bodyart by Eva Rinaldi

Body Artist Eva Rinaldi is doing her bit for Humanity.

Eva Rinaldi decided to portray the 12 basic standards of living for a World Vision Calendar.

For the first time she used children as a human canvas.

“The theme of the calendar is to remind us how lucky we are-with clean water, food, housing and education” she said.

“ I chose to focus on the quality of life aspects that we take for granted.”

Ms Rinaldi said the calendar which took 3 months to complete, was a challenge.

The children certainly made it a worthwhile project.

She had to be patient, the children were fidgety and “laughed the whole time”. But it was never boring because the human canvas talks back at you” she said.

“ Being a single mother myself, I know how hard it is to raise a child on your own especially the people in poorer countries that don’t have the basic standards of living. I wanted to use my talent to get the message across.”

The calendar will be available in September/October from Newsagencies and will cost $17.00.

All proceeds will go to World Vision.

The Photo shoot of the body art will also be included in a segment on Saturday Disney on the Disney Channel 7 on the 17th of May 2008 at 8.15am.

I would also like to Thank the wonderful Photographers Rena Harvey and Mike Bridgett for the great Photography, a special Thank you to my body painting assistants Tony, Gabriella and Danielle.

I would like Thank all the wonderful models for making the pictures come to life, my son Joseph , Kayleb, Cheyenne, Mason, Macayla, Madsion, Jessy, Samuel and Lui for their great patience, and hard work. I know it was really ticklish.

Robin , Jack and all the crew from Saturday Disney the kids really enjoyed working with you.

Sydney Body bike ride

Sydney Body bike ride

All welcome. You can ride in your clothes or your swimmers. Paint is provided free by the Matisse Derivan paint company. 100% of funds raised go to the Children's Cancer Institute Australia. The limited expenses of the ride (promotion etc) are covered by Randwick City Council.

Help us raise funds for Child Cancer Research and promote Healthy, Sustainable living.

We are campaigning for off-road cycle paths alongside every major railway line so that we can all help fight Global Warming by commuting to work on our bicycles.

We need more Volunteers! If you can help please write to us at mailto:sbarhq@yahoo.com.au

Bodyart by Eva Rinaldi

 

Her body of work is healthy - 1st April 2008(Credit: Blacktown Sun)

Lui Cantali

Young Blacktown boy Lui Cantali is among 12 other children who were body-painted to help raise funds for World Vision.

His mum Maria Cantali watched when artist Eva Rinaldi painted a water melon on the body of Lui, 2, for the World Vision's 2009 calendar last week.
She said that she is proud her son had played a part in this worthy cause.
Ms Rinaldi and her team body painted a dozen children aged from two to 10 years.

Her spokeswoman said the themes were food, water, education, school, playtime and vegetation.
The calendar is for sale for $17 at all newsagencies across the country from October.

"All funds raised from the project will go to World Vision, the spokeswoman said. "The painting of the children will be shown on the Disney Channel early next month."

She said Ms Rinaldi wanted help raise awareness of children living in poverty.
"Eva said it was great fun to work with kids but that one needed to be very patient. I got the kids for her through local schools and by asking friends with young children to help."
Ms Rinaldi has been a body painting artist for five years and has won many awards.

She won People's Choice Award for the Chalk The Walk awards with her piece called Mother Earth in 2006.

"It was the birth of her son that first led her to face painting at children's birthday parties. Being a single mother she knows it's hard to raise children and she wants to use her talent to help poor children of the world."
A World Vision spokeswoman said that although they didn't commission the calendar it would welcome any assistance from the community in raising funds for them.

Kayleb Cantali

Joseph Rinaldi

Mason Ward

bodyart by Eva Rinaldi

Profiles

http://www.humanstatuebodyart.com.au/

http://www.evarinaldi.com/

Website

World Vision Australia

Sydney Opera Bar Beer Garden Launch

          Creation: Eva Rinaldi Bodypaint

Opera Bar has to be one of the world’s top drinking destinations and has long been recognised as the definitive beer garden.

Located on the lower concourse level of the Sydney Opera House, the decadent garden bar holds 100 patrons and features living plants, trees, water features and the city’s most breath-taking views.

Opera Bar wanted to celebrate the start of summer in the iconic harbour city in the most memorable way.

Celebrities and media flocked to the Opera Bar as they officially unveiled their temporary ‘The Best Beer Garden in the World’ installation venue.

It opened with a bang and Summer arrived just in time as Edward Woodley, curator and co-founder of China Heights, and the Rinsed Studio creative team transformed the usually muted landscape of Opera Point into a lush Secret Garden-themed oasis.

The space celebrated Opera Bar’s reputation of being possibly the best beer garden in the world and guests experienced just what that could mean.

Revellers enjoyed abundant sumptuous canapés including Sydney rock oysters, pork belly, hand-made gnocchi and miniature pannacotta and sipped Moet & Chandon, Peroni draught and cocktails that were as green and luscious as their surroundings.

Entertainment was provided by FatBack 4Way and Boogie Tech got the party started, whilst giant butterfly people, Eva Rinaldi's body painted Human Statue bodypainted trees, chameleons (Simpson), snakes(Fluffy & Monster) and lizards (Rusty) kept everyone entertained.

Guests included Nacho Pop, Maude Garrett, James Kerley, Snobscrilla, The Cassette Kids, Lizzy Lovette and plenty of others ready to kick summer festivities into gear.

Lizzie Lovett

Nach Pop

Rodney o, Daniela Chiodo

Maude Garrett

Tiaan Williams

Jack Elsegood

Body art (Wikipedia)

Body art is art made on, with, or consisting of, the human body. The most common forms of body art are tattoos and body piercings, but other types include scarification, branding, scalpelling, shaping (for example tight-lacing of corsets), full body tattoo and body painting.

More extreme body art can involve things such as mutilation or pushing the body to its physical limits. For example, one of Marina Abramović's works involved dancing until she collapsed from exhaustion, while one of Dennis Oppenheim's better-known works saw him lying in the sunlight with a book on his chest, until his skin, excluding that covered by the book, was badly sunburned. It can even consist of the arrangement and dissection of preserved bodies in an artistic fashion, as in the case of the plastinated bodies used in the travelling Body Worlds exhibit.

Body art is also a sub-category of performance art, in which artists use or abuse their own body to make their particular statements.

In more recent times, body became a subject of much broader discussions and treatments that cannot be reduced to the body art in its common understanding. Important strategies that question the human body are: implants, body in symbiosis with the new technologies, virtual body etc. Scientific research in this area, for example that by Kevin Warwick, can be considered in this artistic vein. A special case of the body art strategies is the absence of body. The most important artists that performed the "absence" of body through their artworks were: Keith Arnatt, Andy Warhol, Anthony Gormley and Davor Džalto.

Examples of body art

Vito Acconci once documented, through photos and text, his daily exercise routine of stepping on and off a chair for as long as possible over several months. Acconci also performed a 'Following Piece', in which he followed randomly chosen New Yorkers.

The Vienna Action Group was formed in 1965 by Herman Nitsch, Otto Muhl, Gunter Brus and Rudolf Schwartzkogler. They performed several body art actions, usually involving social taboos (such as genital mutilation).

In France, Body Art appeared as "Art Coporel" with artists such as Michel Journiac and Gina Pane.

In Italy in the 1970s, one of the famous artists in the movement was Ketty La Rocca.

Marina Abramovic performed 'Rhythm O' in 1974. In the piece, the audience was given instructions to use on Abramovic's body an array of 72 provided instruments of pain and pleasure, including knives, feathers, and a loaded pistol. Audience members cut her, pressed thorns into her belly, put lipstick on her, and removed her clothes. The performance ended after six hours when someone held the loaded pistol up to Abramovic's head and a scuffle broke out.

The movement gradually evolved to the works more directed in the personal mythologies, as at Jana Sterbak, Rebecca Horn, Youri Messen-Jaschin or Javier Perez.

Jake Lloyd Jones, a Sydney based artist, conceived a body art ride called the Sydney Body Art Ride which has become an annual event. Participants are painted to form a living rainbow that rides to the Pacific Ocean and immerses itself in the wave.

 (Credit: Wikipedia) 

http://www.humanstatuebodyart.com.au/

Sydney bodyartist Eva Rinaldi unveils SMH human newspaper statue for eco expo, Greg Tingle - 10th November 2010

Eva Rinaldi creation

Today's Australian Waste & Recycling Expo at Sydney Olympic Park started innocently enough at Homebush in Sydney's west.

Accessibility was fantastic, located close by to some of Sydney's most impressive public transport infrastructure like trains and (eco friendly) buses.

Little did the event organises and exhibitors know it was a matter of the calm before the storm.

Over a hundred of Australia's best and brightest waste, recycling and eco based companies showcased their wares, all looking to gain a competitive advantage, stand out from the pack, and we suspect, generate a few headlines. Some succeeded more than others, but from what we saw, every exhibitor stand was a fine effort.

As is usually the case with any field, there's only so much room at the top, and sometimes the right marketing, salesperson, attitude, media or even pseudo publicity stunt or gimmick, can make all of the difference.

The switched on exhibition manager Sue Reid, was smart enough to see she "needed" to add an extra spark to the event, which incidentally its opening day fell on the same day as an afternoon shower. Ms Reid was not going to let anyone or anything "rain on her parade", weather being accommodating or not. The atmosphere was warm and inviting.

In the days prior Ms Reid had contracted arguably Australia's most famous and talented bodyart and human statue curator, Eva Rinaldi. If you think you recognise the name, your probably right.  Ms Rinaldi is the one who has embarked on a national and international campaign to bodypaint and do creative works on American talk show queen, Oprah Winfrey, and just quietly, its on track we hear.

Today there was no sign of any Oprah (or John Travolta) "knock off".  There was however a gorgeous creature which when she spoke made it seem as if she just flew into Australia from some exotic island.  Upon probing she identified herself as "Victoria", but the miss wasn't there for her mastery of the Oxford Directory, she was there to add visual excitement and wow factor to the expo, and wow factor she did achieve in spades.

An insider joked "Green Eyed Monster", but we're sure they were just kidding. Perhaps 'Gorgeous Green Machine' may have been more fitting.  In any event, she was a eye catcher, bodypaint or not, but Rinaldi must be given full credit for her incredible transformation that would have saw her fit into the film set of 'The Green Lantern' or 'The Incredible Hulk', and you get the idea. It was WOW!

Due to tight deadlines Victoria was bodypainted almost head to toe in an amazing 30mins, and finished off in wait for it...a dress made out of virtually nothing but a hand crafted edition of popular broadsheet, The Sydney Morning Herald, the flagship title of media powerhouse, Fairfax Media.  Victoria's handcrafted accessories included earrings, hat, gloves and travel bag. For the record most of the bodypaint was silver in colour and branded just enough for instant recognition with 'Australian Waste & Recycling Expo'.

Some marketing and media savvy onlookers were said to be overheard talking about just how marketing and media savvy both Ms Rinaldi and Ms Reid were. We think they were correct.

Various print newspapers have come up with different slogans over the years... The New York Times "All The News That's Fit To Print", and even the beloved Sydney Morning Herald "Start A Conversation", but we feel today's model dressed in virtually nothing by a recycled SMH broadsheet said it all. And true to the newspapers' slogan, she was certainly "starting a conversation". One can just imagine if a traditional paper boy was at the show screaming at the top of his lungs 'Read All About It'!

In a day and age when many a marketing gimmick and news headline looks pretty recycled, this event, the model... the whole package looked as fresh as a daisy.

And, for the record, Fairfax Media's newspaper publications are made from recycled paper; the powers that be wouldn't have it any other way, nor we suspect would Ms Reid and the powers that be at the expo.

Some of expo stands that caught our eye (and the eye of Victoria - the Human Statue model) included Scania (the big silver truck engine and beautifully decorated stand), CAT (with sports car sub brand WestTrac), NSW Government - Environmental Change and Water), Eriez (very friendly, great pens and lollies at the stand), National Recycling Week (linked to Planet Ark) and bano (solutions for recycling).

If you happened to miss the event, or just want to refresh your memory, please visit their official website

www.awre.com.au

And, if like many, you were impressed by the "recycled fashion model", take a look at more examples of Human Statue Bodyart on their official website www.humanstatuebodyart.com.au

How to secure a career in makeup and bodyart, by Eva Rinaldi

As you have most likely heard, or even experienced, the makeup and bodyart business is one of the world's most competitive sub sectors of the larger entertainment, fashion and film industries.

For many young women, and an every growing amount of young men as well, a job or business enterprise in the often exciting and glamorous world of makeup is a dream come true.

With those facts covered at the beginning, I'm pleased to advise that dreams can and do often come true, for those who are willing to listen, learn and put in the hard work, assisted by just a tad of lady luck along the way. Positive attitude and embracing opportunities like work experience, and working with big name celebrities and brands, are also some key elements to turn the dream of working in makeup industry into a real life dream job.  I know this is true, as I've been blessed to have my dream job and business for more than a decade, and if I can do it, you likely can too!

Another important consideration when pursuing a career in makeup and bodyart is your lifestyle choices and considerations.  Whilst on the surface it can be seen as extremely glamorous and exciting, as is the case with many other careers in and around the entertainment and arts sector, there is usually a lot of hard work and long hours involved in order to be successful.  It can also be a case of work hard, and countless invitations to celebrity parties and A-List events.

Firstly, focus on what you want in your life and career, and if you keep coming back to makeup themes, this is a good sign that you're on track.  You will ideally be passionate about the industry, as some jobs and careers can be "too hard" to do if you're not.  Makeup is one of those!

Next...get trained up. What I strongly recommend is that you do a short course by someone who has proven track record in the industry, give it all you have, and hopefully you will like it.  This will give you a foundation to work upon.  There's no point in enrolling for a makeup course that runs for 1 or 2 years, if you're not even sure its for you, plus you may even lose interest over the course duration, with little or no recourse to reclaim your financial investment. The traditional crawl - walk - run method is much smarter, lower risk, less stress and quite likely, more fun.  Many of the world's leaders in various professions adopted the crawl - walk - run approach, and this enabled them to get by while chasing their dreams and aspirations, but at the same time, not getting in over their heads or putting all of their eggs in one basket.

From my career experience, ranging from student to teacher, and later, leading Australian makeup and bodyartist, more often than not, the step-by-step approach makes much more sense on many levels.  As they say, I wish I knew 10 years ago, what I know now.  But, success is often a case of trial and error, and I encourage others to embrace the experiences - both failures and successes, keep learning, and have fun.  Fun, passion, work ethic and focus will help you achieve your personal and professional goals and aspirations.

A couple of very useful tips in deciding where you will receive your training include word of mouth / recommendation, testimonials, value for money and geographic location.  My company, Human Statue Bodyart, currently teaches in 3 different locations in Sydney, with plans for expansion on the way.  We're told that we offer a fantastic introduction course, and offer the right mix of hands on - practical, and theory. We approach things holistically, and one important aspect of our courses is that we provide numerous work experience opportunities on some great assignments, ranging from film, fashion and editorial, and perhaps you've even heard a thing of two about some of our current professional campaigns including but not limited to 'Let's Paint Oprah' and 'Avatars Invade Sydney Suburbs'.

Another important aspect is the need to use quality products. If you want to be the best, you need to associate with the best, and use the best materials.  For makeup products and brushes we recommend MAC.

So, if you're after the right training, value for money, experience that actually means something, and of course fun, you've come to the right place.

Those who are interested to learn more we invite you to visit our official website Human Statue Bodyart and blog at Human Statue Bodyart blogger

I wish you well with your life and career goals and aspirations, and I hope to hear from you soon.

Eva Rinaldi

Director

Human Statue Bodyart