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Jan 14, 2014
Demigods surprise Sydneysiders by appearing in the city in search of the Golden Fleece
Demigods surprise Sydneysiders by appearing in the city in search of the Golden Fleece. JANUARY 13, 2014
Dressed as demigods, actors at Martin Place mingled with commuters and city workers.
Dressed as demigods, actors at Martin Place mingled with commuters and city workers. Source: Supplied
Movie marketers continue to up the ante in Sydney with the latest publicity stunt to promote a film leaving commuters mingling with a group of statuesque demigods.
Coated in make-up resembling stone and carrying swords, shields and speers, four actors dressed as classical Greek demigods embarked on an intrepid quest through the city last Friday morning, joining commuters on trains, queuing for coffee and riding through the streets on bicycles.
The demigods attempted to blend into the mortal world as best that they could as part of a stunt to mark today's release of Percy Jackson: Sea of Monsters on Blu-ray and DVD by Twentieth Century Fox.
Entering the train station.
Entering the train station. Source: Supplied
This demigod likes to keep up with current affairs.
This demigod likes to keep up with current affairs. Source: Supplied
Blending in in Sydney's Martin Place proved a bit of a problem.
Blending in in Sydney's Martin Place proved a bit of a problem. Source: News Limited
Last year, PR folk got commuters' attention when they set Sydney's sexiest flash mobon Central Station. A group of spandex-clad women wearing stilettos and aviator glasses danced up a storm to promote the release of the The Heat DVD.
And it wasn't that long ago that a fake Wadiyan embassy appeared in Sydney to promote Sacha Baron Cohen's film The Dictator, not to forget The Amazing Spider-Man release involving a giant Spider-Man logo being projected on to the Sydney Opera House.
The demigods, who claimed to be searching the city for the Golden Fleece, may have been a PR stunt but according to one of the actors playing the role, it was all in good fun.
Demigods in Martin Place on Friday promoting the release of Percy Jackson: Sea of Monsters DVD.
Demigods in Martin Place on Friday promoting the release of Percy Jackson: Sea of Monsters DVD. Source: News Limited
Boarding the train for a city tour.
Boarding the train for a city tour. Source: Supplied
Calum Windsor, who donned the appearance of Poseidon, the Greek god of the sea, said he hoped his portrayal of the demigod had brightened up onlookers' days.
"I was Poseidon on the day and I unleased my mythical powers in Sydney," he said.
"I have done this type of work before where we make ourselves look like human statue art and when I heard that they were looking for muscular men I was down for the job."
Windsor said Sydney was the perfect playground for interactive street art and pop-up events.
"It is great because generally in Sydney everyone is open to anything that highlights a freedom of expression," he said.
"The weather in Sydney definitely helps. We have such an outdoor culture and I think people would rather be outdoors seeing street art, or things like this than opposed to being locked away in some dark dungeon or office."
Drivers were a little surprised to see a demigod cycling through the CBD.
Drivers were a little surprised to see a demigod cycling through the CBD. Source: News Limited
Ye gods, that's some c...
Reading the Daily Telegraph on the train. Source: Supplied